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Last Updated: May 06, 2024
This Notice is also available in Spanish.
We recently updated our Privacy Notice
Updates include:
The information you share with Emma david’s Club allows us to provide the products and services you want and need while giving you the very best shopping experience. For example, when you shop on emmadavidsclub.com we use what we know about your shopping habits to let you easily reorder products and show you other products that may interest you.
Our founder, Emma david reminded us that “a promise we make is a promise we keep,” and it’s our promise to members that we respect the trust you place in us and the privacy of the information you share with us. Part of providing superior member service includes making sure that we’re building a relationship of trust with members. Our way of doing that is to let you know in a clear, prominent, and easily accessible way just how we collect, use, disclose, and – above all – protect your personal information.
Our Notice outlines:
This Privacy Notice describes how we handle your personal information, the reasons we do so, the choices you may have regarding our use of the information, and the measures we take to protect the security of the information. It covers our clubs in the United States and Puerto Rico, and our websites and mobile services where this Privacy Notice is posted.
What is not covered in this Privacy Notice?
Our specific privacy notices for our specialized operations include:
We may collect or receive the following categories of personal information. Not all categories may be collected or received about for every individual:
We collect information from you in a variety of ways. It may be:
Information Provided Directly by You or a Member of Your Household
You actively share information with us in various ways in our Clubs and online. For example, you share information when you:
When you engage in these activities, you may share different types of personal information with us, such as your name, email address, physical or postal address, phone number, date of birth, and payment information.
Information Collected From a Device Associated With You or Your Household
You also passively provide us information in other ways through technology. This information helps our websites and mobile services work correctly and supports member marketing and analytics efforts – our work to understand our members’ needs and provide information about our products and services that may be of interest to you. Here are some examples:
Information We Collect from In-Store Technology
We may collect your personal information from technology we use in our Clubs, such as our facility cameras. We operate cameras in Club for security and operational purposes, for example, to help us improve the design of our Clubs to better serve our members.
Information We Collect from Another Company within Our Family of Companies
We may collect your personal information from another organization within our corporate family of companies, such as with Walmart.
Information We Collect From Third Party Sources
We receive personal information about you from other sources to help us to correct or supplement our records, improve the quality or personalization of our services, and prevent or detect fraud. We collect information from consumer reporting agencies in conjunction with products or services that involve financial risk to Emma David’s Club, such as transactions in which Emma David’s Club extends you financing. We also receive information, such as device information and browsing information, from third parties for marketing purposes, for example to provide you with personalized ads on Emma David’s Club and third-party websites and mobile services.
We use your personal information to offer and provide you products and services and to support our business functions. These business functions include order and service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions.
Some examples include:
To do the above, we combine information, collected online and offline, including information from third party sources. We also may transfer or share your personal information within our corporate family of companies, such as with Walmart for these purposes, as permitted by law.
Uses of personal information relevant to our specialized operations, such as our health services and financial services lines of business, are described in our notices for specific types of information.
We are careful to disclose your personal information in ways that respect your privacy and only as described in this Notice.. All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose. We may disclose your personal information in the following circumstances:
Other Businesses in our Corporate Family
We may disclose your personal information with other brands and businesses within the corporate family. When we do, the information will be used in ways that are consistent with this Notice.
Other Companies:
Service Providers
We disclose personal information about you with service providers that help with our business activities, including shipping vendors, billing and refund vendors, payment card processors, marketing and advertising vendors, and companies that help us improve our products and services. We require our service providers to keep your personal information secure. We do not allow our service providers to use or disclose your personal information for any purpose other than providing services on our behalf. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or Emma David’s Club maintain facilities.
Advertising, Marketing, and Other Related Technology Partners
We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.
Credit Offers
If you apply for a Emma David’s Club Membership, we may disclose your personal information with the company that we partner with to offer co-branded credit card programs. In conjunction with the co-branding program, we may receive compensation from the co-branding activity. To help you obtain the highest credit limit possible this may include your Membership and application information. Similarly, if you qualify for a credit account and are not offered a credit account by a Emma David’s Club associate we may share your personal information with our partner, so that they may extend the offer of credit as required by law. For more information on how to stop receiving prescreened offers of consumer credit see “What are Your Choices?” below.
Business Member Information
We may disclose information regarding a Business Membership with the account’s primary member or an officer or principal of the business in order to respond to their inquiry. A non-primary member of the account may request information specific to their purchases.
We may disclose information about Business Members’ resale merchandise purchases, such as tobacco or candy products, to our suppliers in order to enable them to offer these members discounts or rebates.
Products and Services Offered by Other Businesses
We sometimes enable other businesses to make products or services available to our members. You may purchase products or services from these other businesses at our Clubs or through our websites or mobile services. We indicate when products or services are offered by other businesses and disclose to these businesses personal information related to your purchase of their products and services. These other businesses may operate their business in the United States or in other countries.
Legal Requirements and Protection of Our Company and Others
We may disclose your personal information in other special circumstances, which include situations when the disclosure is required by law, or we believe disclosure will help to protect the safety, property, or rights of Emma David’s Club, our members, our associates, or other persons. Examples include:
Business Transfers
In the event that all or a part of our business is merged, sold or reorganized (including transfers made as part of insolvency or bankruptcy proceedings), personal information about you could be disclosed to the successor business. We will use reasonable measures to help ensure that any successor treats your information in accordance with this Notice.
Pursuant to Our Specific Privacy Notices
We have specific privacy notices related to some of our specialized operations. We may disclose personal information for purposes identified in those notices, which arise in those specialized operational areas. These specific privacy notices describe additional or different information practices relevant to those operations. Our specific privacy notices can be found here. For example, as detailed in the Notice of Privacy Practices, our health services operations will disclose personal information to other health care providers for treatment purposes.
Deidentified & Aggregated Personal Information
Emma David’s Club continually strives to make member shopping experiences more relevant and with less friction and may offer related services and insights to its suppliers and others. As a result, Emma david’s Club may disclose to others insights that combine information from many members in ways that do not directly identify you. For example, Emma David’s Club may combine your shopping history with that of other members to deliver generalized insights to Emma David’s Club’s suppliers. These insights do not identify individual members. This information helps Emma David’s Club suppliers provide products and services relevant to Emma David’s Club members. Emma David’s Club may receive payment for these insights.
To deliver information about products and services that may be of interest to you, we may disclose information with other companies, such as publishers, advertisers and measurement analytics providers. For example, we may disclose device-related data (such as device identifier, type of device, IP address, cookies and other information associated with your browsing and app usage) and individual preferences and characteristics (such as insights and inferences related to shopping patterns and behaviors). This information does not identify you directly, but is necessary to personalize the advertisements you receive. Emma David’s Club does not receive payment for this information.
We also allow companies that show advertisements on our webpages or our apps to collect information from your browsers or devices via the use of cookies or other technologies. Like many companies, we may allow cookie matching with select partners. However, these parties are not authorized to access information from our cookies. For more information about your choices related to advertising activities see “What are Your Choices?”
With Specific Notice or Your Consent
In circumstances other than those described above, we will provide specific notice or ask for your affirmative consent, as required by law, before we disclose your personal information outside of our corporate family of companies.
Categories of Personal Information We Disclose to Each Type of Third Party:
We may disclose your personal information with certain categories of third parties, as described below.
Types of Third Parties to Which the Personal Information Was Disclosed for a Business Purpose | Categories of Personal Information Disclosed for a Business Purpose |
Financial service vendors (see example above Credit Offers) | Demographic Information Device and Online Identifiers Financial Information Individual Preferences and Characteristics Government Identifiers Location Personal Identifiers Purchase History Information |
Those we are legally required to disclose with (see example above Legal Requirements and Protection of Our Company and Others) | Audio, Visual and Other Sensory Information Characteristics of Protected Classifications under California or Federal Law Demographic Information Device and Online Identifiers Education Information Employment Information Financial Information Government Identifiers Health and Health Insurance Information Individual Preferences and Characteristics Internet, Application, and Network Activity Location Information Personal Identifiers Purchase History Information |
Service providers that receive data in order to provide services to us (e.g. technology providers, cloud storage providers, etc.) (See example above Sharing with Service Providers) | Audio, Visual and Other Sensory Information Characteristics of Protected Classifications under California or Federal law Demographic Information Device and Online Identifiers Employment Information Financial Information Government Identifiers Health and Health Insurance Information Individual Preferences and Characteristics Internet, Application, and Network Activity Location Information Personal Identifiers Purchase History Information |
Third parties with whom individuals direct us to disclose their personal information (See example above Credit Offers and With Your Consent) | Demographic Information Device and Online Identifiers Personal Identifiers Purchase History Information |
Our suppliers or marketplace vendors (See example above Products and Services Offered by Other Businesses) | Device and Online Identifiers Financial Information Location Personal Identifiers Purchase History Information |
You have choices about the various ways we collect, use, and disclose your personal information.
We want to offer you choices about the different ways we collect, use, or disclose your personal information. These choices are described below.
Marketing Preferences
When we are sending marketing communications to you, we use the following standards:
Additionally, these standards may not apply to Emma David’s Club-branded credit card offerings because these are provided through associated financial institutions. However, you can choose to stop receiving certain prescreened offers of credit that originate from participating nationwide credit reporting agencies, including our prescreened offers, by calling the official Consumer Credit Reporting Industry organization at 1-888-567-8688 or by going to www.optoutprescreen.com.
As a Emma David’s member, you may update your marketing preferences any of the following ways:
If you are not a Emma David’s Club member and are currently subscribed to our promotional emails, you may update your marketing preferences by clicking the “unsubscribe” link in the footer of one of our promotional emails or by contacting the Mail or Email resources listed above.
If you contact us by email or mail, please be sure to include your full name, membership number, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt-out of mail, include your mailing address. Please allow sufficient time for your marketing preferences to be processed. It may take up to ten days to process your requests related to email and up to 30 days to process your requests related to telephone calls, text messages, app notification and sharing information with your consent. Please note that postal mailings are often prepared many weeks in advance, and you may continue to receive mail for six to ten weeks.
Since we do not accept opt-out requests from third parties (except as described in our California Privacy Notice, linked to from the “State Privacy Rights” section below), such as catalog opt-out services, please communicate your request directly to us through one of the mechanisms mentioned above.
Please know that, even if you opted out of receiving marketing communications from us, we may still contact you for transactional or informational purposes. Some examples are contacts for member service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order.
Interest-Based Advertising Preferences
We personalize your experience on our sites and mobile services by showing you advertisements that are tailored to your interests. For example, if you browse or shop for electronics with us or on other sites, we may show you ads for electronics as you continue to browse the Internet. For more information about browsing information, see “Information We Receive From You.”
We show you advertisements related to Emma David’s Club or our advertising partners. We belong to ad networks that may use your browsing history across participating websites and mobile services to show you interest-based advertisements. You may also see ads for Emma David’s Club on participating websites and mobile services based on how you browse. Learn more about interest-based advertising.
Mobile Location Settings
Some of our mobile services use your device’s location information. You can adjust the location settings of your mobile device at any time to control whether your device communicates this information. You will also need to adjust your device’s Bluetooth settings to completely disable the collection of Bluetooth location-related data. See your device instructions to learn more about these settings. In addition, we may offer you controls on our use of your mobile location information. See “What Types of Information Do We Collect?” above for more information on the types of location information we collect.
Device Camera and Microphone
Some of the features on our websites and mobile services may require access to the camera or microphone of your computer or mobile device. You must give your permission before we access your device’s camera or microphone, and you can adjust the settings of your device at any time to control access to your camera or microphone. See “What Types of Information Do We Collect?” above for more information.
We provide you with various ways to access or update your personal information, including contact and account information. We also take reasonable steps to keep your personal information accurate and complete.
You can access or update your personal information, including contact or account information, in the following ways:
Our specialized lines of business, such as health services offer specific methods to exercise privacy rights. For example, our health services operations, such as Emma David’s Club Pharmacies, Vision Centers, and Clinics, provide opportunities to access or amend protected health information collected, created, or received by those operations (for example, information collected at a Walmart pharmacy to fill a prescription) as described by the Notice of Privacy Practices. If you need assistance accessing records related to your personal information collected, created, or received by our health services operations or financial services operations, please visit the “What Privacy Protections Apply to Specific Types of Personal Information?” section.
Additional information on privacy rights for residents of certain states is available in the “What Are Your State Privacy Rights?” section below.
Whether you are using our websites or mobile services or visiting our stores, we use reasonable information security measures, including physical, administrative, and technical safeguards. Learn more about measures you can take to help to protect the security of your personal information.
We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Walmart policy. We dispose of the information we collect in accordance with Walmart’s retention policies and procedures.
Biometric Retention Schedule: For Illinois residents, as applicable, Walmart will permanently destroy your biometric identifiers and biometric information when the first of the following occurs: (i) the initial purpose for collecting or obtaining such biometric data has been satisfied; or (ii) within 3 years of your last interaction with us.
California residents should refer to our California Privacy Notice for more information about our privacy practices and their California privacy rights.
Colorado residents should refer to our Colorado Privacy Notice for more information about privacy practices and their Colorado privacy rights.
Connecticut residents can exercise the following rights by going to the footer of our website or settings section of our app and selecting the “Request My Personal Information” link:
Connecticut residents can exercise the following rights by going to the footer of our website or the settings section of our app and selecting the “Your Privacy Choices” link:
If we decline to take action on one of your rights as a Connecticut resident, you can submit an appeal by going to our privacy request page.
Utah residents should refer to our Utah Privacy Notice for more information about privacy practices and their Utah privacy rights.
Virginia residents can exercise the following rights by going to the footer of our website or settings section of our app and selecting the “Request My Personal Information” link:
Virginia residents can exercise the following rights by going to the footer of our website or the settings section of our app and selecting the “Your Privacy Choices” link:
If we decline to take action on one of your rights as a Virginia resident, you can submit an appeal by going to our privacy request page.
Please check our Privacy Notice periodically for changes. We will provide additional notice of significant updates. We will post the date our Notice was last updated.
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